3M
Advertising
We use the same items on a daily basis. Wear and tear is a result of daily use. As we hold these items in our hand, we think how to quickly repair and continue on with the day. Simple everyday problems require quick easy solutions by the use of a durable and reliable product. 3M duct tape makes it possible for these issues to be solved effectively.
Approach
The ad shows the user how strong, durable, and reliable the tape is and how the tape can be utilized for other functional everyday needs. The hands in each ad create a sense of unity. While the items represent the versatility of the duct tape. Across different surfaces and shapes, 3M is a reliable solution to fix any problem. The gritty textures incorporates a DIY look to the poster, showing and assuring the consumer that this can be done by anyone.
